Breaking Google’s Apple Monopoly, Huawei’s HMS Ecosystem “Spoils the Game”

The global mobile ecological market is monopolized by Apple iOS and Google GMS. The duopoly pattern formed by them is known as an insurmountable wall. In particular, Google GMS, through the operating system, bundles its own “family bucket”, excludes and suppresses competitors, and is a huge threat to the security of the global mobile ecosystem.

In the 5G era, with the changes in devices and usage scenarios, the mobile experience needs to be changed urgently, and the application market will play a more important role. As a global leader in 5G, Huawei stands at the forefront of the times and hopes to promote this industry change and create a differentiated experience for users. On February 24, Huawei released the latest news and vision of the application market, announcing that it will be an open and innovative application distribution platform that will create value for developers and provide innovative experiences for consumers, while protecting users’ privacy and privacy. Safety.

Breaking Google’s Apple Monopoly, Huawei’s HMS Ecosystem “Spoils the Game”

In addition to having a huge base of end users, Huawei also has the third largest application market in the world, as well as a platform such as HDD (HUAWEI Developer Day) to communicate with and support developers around the world. potential energy. After forward-looking layout and efforts, Huawei’s HMS ecosystem has shown a good trend and has become an important ecological force other than Google GMS and Apple iOS.

The core elements of making the mobile ecosystem bigger and stronger

The construction of mobile application ecology is full of difficulties and dangers. The two mountains of Apple and Google are daunting to peers. Therefore, for more than 10 years, the global mobile ecological market has not experienced a slight disturbance. At this time, Huawei came to the front. Recently, Huawei’s terminal cloud service (HMS) has become the focus of media and industry discussions, and has been widely regarded as having several core elements to make the mobile ecosystem bigger and stronger.

First of all, Huawei is a technology-driven company with a global leader in R&D investment. Data from the European Commission shows that Huawei’s R&D investment can enter the top five in the world, on the same level as Microsoft and ahead of world giants such as Apple. In 2018, Huawei’s R&D investment exceeded 100 billion yuan; in 2019, Huawei’s R&D investment is expected to reach 18 billion US dollars. Huawei has established advantages in the underlying technology and in the depth and breadth of technology.

Secondly, Huawei has accumulated a lot and continued to focus on innovation in the main channel. It has more than 30 years of precipitation in the telecommunications industry. Huawei has accumulated hardware innovation capabilities and has unique advantages in software and hardware innovation. Huawei HMS brings together Huawei’s terminal core-end-cloud capabilities. This is an open and cooperative ecosystem that can connect global developers and users.

Third, Huawei has a huge user base. Huawei is the world’s second-largest smartphone maker, with shipments exceeding 240 million units in 2019. Huawei’s terminal cloud service ecosystem serves more than 600 million users in more than 170 countries and regions around the world. Moreover, Huawei not only has a huge user base, but its position in the mid-to-high-end market also makes Huawei’s user base extremely sticky. They have laid a solid foundation for the development of Huawei’s HMS ecosystem. Huawei can also attract high-quality developers and push high-quality applications to more users. In addition, Huawei attaches great importance to user experience and has a deep understanding of user experience. These experiences and accumulations are of great benefit to Huawei’s mobile ecosystem.

In addition, Huawei has global brand influence and is deeply loved by consumers. In Brand Finance’s 2020 Global Brand Value Ranking, Huawei jumped to 10th place. Huawei is the global leader in 5G and the leader in mobile imaging. Taking smartphones as an example, when the industry is homogenized, Huawei has become the vane of the industry with comprehensive innovation. Each generation of P series and Mate series and folding screen mobile phones can lead the industry trend. Brands that are deeply rooted in the hearts of the people will also win extra points for the development of Huawei’s mobile ecosystem.

Create value for developers and bring users a better experience

The essence of the development of application ecology is to establish a value balance between developers and users. For mobile phone companies, this is a difficult problem, and Apple and Google have preconceived. However, Huawei’s HMS mobile application ecosystem can achieve this balance, give developers space and opportunities, and create a better experience for users.

Huawei AppGallery has covered high-quality applications in many regions around the world, giving consumers a wealth of choices. Global application distribution enables HUAWEI AppGallery to make smarter application recommendations based on different regions. Huawei has global application distribution experience, and can achieve smarter and more accurate recommendations than peers. This means that Huawei can help developers acquire more valuable regional and global users. Other app markets don’t think so much for developers.

This is a good time for developers and a bad time for developers! According to statistics from market research institutions, a mobile phone can only accommodate about 50 apps, and these apps are basically pre-installed in advance, and users basically choose apps to download according to their rankings, which also means that millions of apps Most of them are silent zombie apps. For the majority of developers, this means that their efforts are basically wasted. Huawei’s intelligent recommendation and regional recommendation will activate developers and mobilize their enthusiasm.

Huawei has done a lot of work for developers around the world, providing them with a full range of support, covering everything from creativity and development to distribution, operations, and data analysis. Not only that, Huawei also provides developers with more competitive development tools and platforms, fully opening up core-device-cloud capabilities, shortening the application development cycle, and allowing developers to focus on innovation. For example, Huawei HiAI, an open AI capability platform, aggregates software and hardware resources of various devices, enables collaboration between different devices, enhances the interaction of different devices, and brings users a better smart experience.

For users, Huawei’s ecosystem can bring them new value and a better experience. In the past, although the mobile ecosystem was rich, users have been passively accepting it and lacked innovation in experience. Huawei has broken this situation. Users can obtain applications that integrate the software and hardware capabilities of Huawei devices, and can obtain personalized applications, services, and innovative experiences. For example, Huawei has cooperated with some professional fitness institutions and sports universities to launch some sports and fitness apps, so that users can get a personal training-like fitness experience without leaving home.

The “Quick App” launched by Huawei AppGallery for the 5G era has the characteristics of “click-to-use and installation-free”. “Quick app” has powerful functions, occupies less memory, and has the same experience as native apps. Compared with Android apps, fast apps only need 1/5 of the code size, and 1GB of memory can hold more than 2,000 fast apps. Users can add their favorite quick apps to the mobile phone desktop for quick access. So far, Huawei has released more than 1,700 quick apps.

Huawei aims to build the AppGallery into an open and innovative application distribution platform to continuously provide consumers with high-quality applications and create a better experience. Recently, Huawei has cooperated with News UK, a well-known British news company, to innovate intelligent information services, realize the intelligent connection between services and users, and provide Huawei users with instant, high-quality news content and innovative news experience. NewsUK Chief Technology Officer Christina Scott believes that by working with Huawei, more innovation can be done to optimize the user experience on the device.

Huawei’s consumer business has always advocated being a warm brand. Huawei’s app market has some humanized services. If users do not find the app they want to download, they can submit a “wishlist”. When the app is on the shelves, the user will Receive notification reminders. A warm service can also give consumers an expectation.

new blood, new variables

In the past, the global mobile ecological market was fixed. While the Apple and Google ecosystems brought rich applications, they also lost diversity and creativity in the industry. No matter users, developers or content providers, they all hoped for a new variable. , causing ripples in the industry.

Taking the Android lineup as an example, Google has a complete monopoly on the mobile ecosystem, which is extremely unsafe. In the past, by virtue of its monopoly position in search and operating system, Google bundled its own family bucket application, controlled search results, excluded market competition, and stifled the global innovation force. In the past two years or more, the European Union has issued three huge fines against Google in a row, with a total fine of 8.25 billion euros. In addition to the fines, the EU also asked Google to stop its malicious behavior and restore fair competition.

Many countries are afraid of the monopoly created by Google. With its own operating system, Google suppresses similar applications and builds high walls. The road it has traveled can be described as barren. Google monopolizes most of the world’s markets for search, email, maps, etc., resulting in the barren Internet ecology, desertification and hollowing of these countries, and it is impossible to talk about security and privacy.

The survey shows that when it comes to mobile applications, consumers are most concerned about privacy and security. Taking the European market as an example, the local people are very concerned about privacy and security, and hope that new forces will come in and change the monopoly brought about by the dominance of one Internet application. Effective competition is the best way to break the monopoly. Huawei’s HMS ecosystem can protect the privacy and security of European consumers.

Huawei is committed to working with global developers to create an open, win-win, and secure ecosystem. Huawei’s AppGallery has the most complete security protection system in the industry. For example, it conducts real-name authentication for developers, and has a four-fold inspection and review process for application security operations, which strictly controls every application that goes online. In terms of privacy and sensitive data protection, Huawei adopts the highest level of verification, and users have absolute data sovereignty. Currently, Huawei HMS has established 6 regional centers and 15 data centers around the world to anonymize user data and store it locally. As Yu Chengdong, CEO of Huawei’s consumer business, said: “Privacy is under your control and has always been our core philosophy.”

The addition of Huawei can also bring fresh blood to the industry. Today, Huawei has become an important ecological force other than Apple’s iOS and Google’s GMS. This is a welcome addition to most of the world’s markets. It is also a new opportunity for content providers and developers. , to consumers.

Huawei attaches great importance to the construction of the ecosystem. So far, it has carried out in-depth cooperation with the 1.3 million developers registered in the HMS ecosystem to provide them with one-stop operation services. Huawei also invested more than 3,000 engineers to participate in the construction of HMS, and launched the “Shining Star Program”, which provided 1 billion US dollars of funds to motivate and support developers.

Huawei has experience in software and hardware development, and is known for its technological innovation. Regardless of cost, Huawei’s efforts and sincerity in the mobile ecosystem have shown a good momentum. Recently, more and more developers have joined the Huawei terminal cloud service ecosystem; more and more applications have access to Huawei HMS. With Huawei’s emphasis on user experience and strong support for developers, Huawei is expected to break the inherent mobile ecological pattern and become a new variable.

Text / Xu Shangfeng

The Links:   SKM22GD123D A2475